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By providing the industry’s widest range of high impact, high efficiency production solutions, Ross drives video production for billions of global viewers, empowering compelling and engaging news, weather and sports broadcasts, sports stadium screens, entertainment shows and concerts, educational institutions, legislative assemblies, corporate applications and inspiring houses of worship content.

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Daramakam Offers Ross Furio Robotics Rentals to Spanish Productions
Posted on Thursday, March 18, 2021
Daramakam Offers Ross Furio Robotics Rentals to Spanish Productions

Ottawa, Canada, March 18th 2021 – After fifteen years working as a Steadicam operator in Spain, Josu Txurruka decided to start his own company and founded Daramakam. Based in the picturesque Basque region of Usurbil on Spain's North East coast, Daramakam has offered Steadicam and Jimmy Jib rental services to Spanish content producers since 2007. Following consultation with his customer base, however, Txurruka decided to add the Furio camera robotic system to his rental portfolio.

"My customers all want options," Txurruka notes. "As an experienced ex-cameraman, I know my customers are looking for the ability to be more creative and to give audiences dynamic camera moves that add visual flair to their programs. As a long-time admirer of Ross equipment, I've wanted to offer the Furio solution for a few years, but the timing wasn't quite right. Now, with productions ramping back up as we slowly come out of the pandemic, it's the ideal time to invest in Ross and give my customers another tool to really help their productions shine."

Txurruka also highlights the versatility of Furio as a key factor in his decision. "Furio isn't just a solution for studio use. Yes, of course, there is some set up and calibration required, but I'm telling my customers that Furio is perfect for concerts and live events, both indoor and out. The rail-based solution is ideal for location work where a human cameraman would be impractical or would get in the way, and the speed and smoothness of Furio really open up some great creative options for content producers." Daramakam's Furio system was purchased from Datos Media in Spain, and the whole process was incredibly smooth. "Both Datos and Ross are serious and professional companies and they've been extremely helpful in answering my questions and providing me with the support I need. This investment is really going to change my position in the Spanish market and gives me a big advantage."

Benoit Rousseil, Regional Sales Director for EMEA South, applauds Daramakam's decision to invest. "We're seeing an increasing number of production companies and rental houses like Daramakam choosing Ross because our solutions give them a creative and commercial advantage. With so much instability in the supply chain, our customers know that Ross is a trusted technology partner that can offer long-term roadmaps, security of supply and innovation. We wish Daramakam every success with their new Furio solution and we're sure they'll have many satisfied customers."