Ottawa, Canada, October 28th 2020 – For many in the broadcast industry, media asset management, storage and archiving has tended to be a rather mundane fact of life – a routine part of the workflow that has often been taken for granted. However, the switch to HD and now 4K-UHD formats combined with an explosion in the amount of content (for digital and complementary platforms) have seen storing and archiving taking on new levels of importance.
The average broadcaster now creates terabytes of video content every day. In parallel, decisions must be made about what is important, what needs to be stored and archived and how best to do this. With storage requirements increasing exponentially and broadcasters running out of expensive on-premise tape and disk space, a great many content producers have turned to media asset management solutions that include cloud-based storage as part of their archive strategy. In recognition of this, Ross recently integrated Amazon S3 Glacier storage, a storage class of Amazon Simple Storage Service (Amazon S3) as an integral part of the Ross range of Media Asset Management and Server solutions.
Chris Kelly, Product Manager for Asset Management & Storage at Ross, is clear about the priorities for customers. "When it comes to media asset management, we know that our customers value speed to air, reliability, redundancy, ease of use and cost efficiency. When looking at each of these issues, Amazon S3 Glacier is a fantastic solution." Amazon S3 Glacier removes the need for broadcasters to maintain costly in-house storage systems and with expedited retrieval, AWS can deliver files within minutes. Cost is also an obvious concern for customers in the current climate, and Amazon S3 Glacier has this covered. "Amazon S3 is a fantastic value solution from AWS, and Amazon S3 Glacier meets the needs of customer with a variety of needs," Kelly notes. "Amazon S3 Glacier is something that can be implemented on almost a moment’s notice – once the customer establishes their AWS account, they can start archiving immediately with no limits."
Finally, it’s important to highlight that Amazon S3 Glacier fits very well with Ross Video’s roadmap for storage solutions. "In upcoming releases of Streamline, our asset management solution, we will introduce rules-based toolsets to automate the process of moving content between multiple storage options," comments Chris Kelly. "This is where Amazon S3 Glacier will shine. The value, reliability, speed, and efficiency will further simplify the job of archiving this daily generated content. Decades from now, our customers can have complete trust that the content they rely on to tell the story, will be safe and sound, and ready for air."